Here is my takeaway from Chapter Three of The New Rules of Marketing and PR David Meerman Scott

We are free from relying solely on the media, today, anyone with a smartphone and a focus on reaching buyers online can grow their business, even in a competitive market...

I love storytelling.

It’s a consuming passion for me. After all, the main focus of my company, Explainify, is to help brands tell great stories through animated video.

The great thing about business storytelling is that it’s about more than just the numbers. It can also...

For companies getting started, or even just going through a revamp, establishing a brand can be a creative process but also a source of stress. Your brand is the first touch point consumers will make with your product or service, and putting your best face forward is i...

Branding: that’s something that only huge companies, like McDonalds and Apple do, right? Not necessarily.

Many small business owners mistakenly believe that branding costs a lot of money. And certainly, there are agencies that will help you build your brand for a stagge...