The tax relief industry is expanding, with over $600 BILLION in unpaid taxes and the IRS’s looming presence, this presents both an opportunity and a challenge; demand is high, but so is competition. This guide is here to let you in on all the signals we see and how to build effective strategies that deliver high quality leads, convert hesitant prospects, and maximize ad spend.

TL;DR: To embrace data-driven marketing: Start Small : Focus on one or two key areas, like email marketing or website traffic analysis ....

This is a supplemental blog to the webinar Maintaining a Brand Standard While Navigating Omni-Channel Presence. (A joint effort with AO2...